What Does a “Good Website” Even Mean?
Let’s clear something up before we get into the dollars and cents. A “good” website isn’t just pretty. It’s not just fast. It’s not about having the flashiest animations or the latest design trend.
A good website is one that:
- Loads fast, even on mobile
- Brings in qualified leads
- Feels effortless to navigate
- Reflects your brand without looking templated
- Actually ranks on Google (or has the bones to)
If your current site doesn’t do those things—or if you’re starting with nothing—you’re already asking the right question: how much does it cost to build a site that works?
The Short Answer: $2,500 – $10,000+ (But Here’s Why)
The range is wide because what you need depends on what you do. For a solo contractor or service business, a basic 5-page site could run $2,500–$4,500. But if you want SEO baked in, custom integrations, review widgets, or copywriting help? Now we’re talking $6K–$10K+.
You’re not just paying for pages—you’re paying for:
- Strategy (site architecture, lead funnel planning)
- Copy that converts
- SEO setup (yes, it matters from day one)
- Speed optimization
- Mobile design that isn’t just a squished desktop view
So… Why Are Some Websites $500 and Others $5,000?
Because not all web designers (or offers) are created equal. The $500 site might be a prebuilt theme with some logos swapped in. That’s fine if you just need a digital business card. But if you want actual leads? You need more than a template.
Think of it like this: Sure, you can get a haircut at a walk-in chain for $15. But if you’re headed to your own wedding? You’re booking the stylist who knows exactly what they’re doing, and it costs more—because it’s worth it.
The Hidden Costs No One Talks About
Let’s talk about something that doesn’t show up on a line item: the experience. The real cost isn’t just what shows up on your screen at launch—it’s everything that happens leading up to it.
A good web designer doesn’t just build a site and vanish. They guide you through the process with clarity, consistent communication, and an eye on your business goals. They ask the right questions, give you space to think, and actually listen. You’re not just buying code and pixels—you’re investing in a collaborative process that should leave you feeling heard, understood, and confident.
If your developer ghosts you mid-project or leaves you wondering what’s next, even a cheap site can end up feeling very expensive.
Here’s what you don’t see in the quote:
- Time – Your own, spent managing the project (unless you hire someone who handles it all)
- Fixes – Cheap sites often break or need redoing within a year
- Lost Leads – A slow or confusing site can lose you clients daily
What You Should Pay For (If You’re Serious)
If you actually want your site to work for you—bring in leads, make sales, reflect your brand—here’s what’s worth budgeting for:
- Custom Design ($1,500–$3,000): Tailored to your brand, not a theme.
- Copywriting ($500–$1,500): Strategic words that move people to action.
- SEO Foundation ($500–$1,500): Keywords, metadata, structure that helps you rank.
- Speed & UX Optimization ($300–$800): Faster load = better conversion.
- Integrations (variable): Calendars, contact forms, review feeds, booking tools.
Don’t Forget Hosting, Domains, and Ongoing Support
- Domain: ~$12–$20/year
- Hosting: $100–$400/year depending on performance needs
- Maintenance: Some designers include this—others charge monthly
If you’re hiring someone, ask: What happens after launch?
Final Thoughts: What’s It Worth To You?
Here’s the thing—anyone can make a site. But not everyone can make a site that brings you business. If your website makes you 5 extra leads a month, how long before it pays for itself?
If you’re serious about showing up online, looking credible, and getting real results—don’t cheap out. A “good” website isn’t an expense; it’s the thing that keeps working for you while you sleep.
Want to know what your website would cost based on your exact business needs?
Reach out to Matt Chase Designs—no sales pitch, just straight answers.
