Set the Stage: Why this question matters
Many business owners face this exact crossroad: should I use Wix, Squarespace, or hire a web designer? You want a professional website without getting stuck learning templates or tool quirks. Let’s compare the real trade‑offs so you can choose with confidence.
Tip: Start by listing what your website must do—blog, appointments, contact forms—then use that to guide your choice.
Core Problem: DIY Confusion vs. Real Results
It’s easy to click “sign up” on Wix or Squarespace and feel empowered. But halfway through, many hit a wall—limited customization, generic templates, slow loading, or hidden limitations that prevent growth.
Using Squarespace, Wix or any means of building a website requires someone to learn how to use the program … is your time best used learning how to build websites, or running your business?
The real question: is saving money worth trading off time, uniqueness, and performance?
Example: A boutique owner started on Wix but hit limits with online bookings. After switching to a custom-designed site, her scheduling became seamless and she doubled appointments in three months.
Wix vs Squarespace vs Hiring a Web Designer
Wix at a glance
- Highly customizable drag‑and‑drop editor with 2,000+ templates.
- Strong SEO tools and AI features for auto‑design.
- Affordable DIY builder—but can overwhelm beginners or lead to poorly performing sites.
Squarespace at a glance
- Beautifully curated templates and clean user interface.
- Great for blogs, portfolios, or simple stores—but fewer templates and less flexibility than Wix.
- Easy but somewhat limiting for unique or advanced needs.
What a web designer brings
- Custom design tailored to your brand and goals, not a template.
- Expertise in UX, SEO, performance, and adaptability as your business grows.
- Saves you time and worry—versus navigating DIY platforms.
Example Conversation: Choosing the Right Fit
You (small boutique owner): I need a simple shop and blog fast—budget is tight.
Decision: Wix or Squarespace could work—site live quickly, minimal cost.
You (service provider, aims for bookings and standout brand): Templates don’t match my voice, and I need features that grow with me.
Decision: Hire a web designer—get a site that fits, ranks, and evolves.
Conclusion & CTA
If you’re asking should I use Wix, Squarespace, or hire a web designer, here’s the bottom line:
- Go DIY with Wix or Squarespace if you need something quick, low-cost, and simple.
- Hire a web designer when your site needs to stand out, perform, and grow with you.
Ready to talk through what’s best for your business? Let’s chat—I’ll help you know when a designer is worth it.
