Why Most Contractor Websites Don’t Work
Here’s the thing—most websites for contractors aren’t built for the people actually hiring you. They’re loaded with stock photos, generic taglines, and no clear reason to trust the business. That’s a problem.
Your ideal customer isn’t browsing your site for fun—they’re looking to hire someone they can trust. If your site doesn’t make that crystal clear within a few seconds, they’re gone.
Let me guess:
- Your site’s outdated, hard to use, or not mobile-friendly?
- Maybe it looks okay but you’re still not getting leads?
- Or you never built one because the process seemed like a hassle?
Sound familiar? You’re not alone.
What Contractors Really Need From a Website
You don’t need bells and whistles—you need a site that books more jobs. Here’s what actually matters:
- Fast load time: If it takes forever to load, they’re clicking out
- Clear call-to-action (CTA): Make it dead simple to get in touch
- Trust elements: Reviews, license numbers, before/after photos
- Service-focused layout: Organize work by what you actually do (Roofing? Kitchens? Retaining walls?)
- Mobile-first design: Most of your clients are checking on their phone from a job site or couch
Tip: I don’t just make contractor sites that look good—I build them to gain trust, load fast, and get calls coming in.
What It’s Like to Work With Me (A Web Designer Who Gets It)
My dad was a millwright for over 30 years. I watched him bust his ass building things with precision—and zero time for fluff. When he asked for help getting his business online, I built him a simple, clean site. Within a few weeks, he had more calls than he could keep up with.
That’s when it clicked: contractors don’t need fancy. They need functional. Fast.
Since then, I’ve worked with remodelers, electricians, painters—you name it. And the common thread? They didn’t have time to babysit a designer. They just wanted someone who understood their trade and could make things easy.
That’s what I do:
- I handle the tech stuff (hosting, domains, SEO, layout)
- You focus on what you’re actually good at
- We keep it clean, fast, and professional
Example: I built a site for a local HVAC contractor who hadn’t gotten a single lead online in over six months. Within weeks of launching their new site, they started getting service calls just from people Googling and landing on their homepage.
Already Have a Website That’s Underperforming?
You don’t always need to start from scratch. But if your current site isn’t getting calls, leads, or even compliments—something’s off. Most contractor sites I review are either built wrong, written for the wrong audience, or just plain outdated.
That’s where my Free 5-Minute Website Audit comes in.
I’ll take a quick look at your existing site and send back a short, no-fluff breakdown of:
- What’s hurting your lead flow
- What’s outdated or broken
- What could be fixed fast
No spam. No pressure. Just clear advice from someone who actually knows what a contractor site should do.
Tip: If you’ve got a site but still rely on referrals or word of mouth—you’re leaving jobs on the table.
Not Sure If It’s Time for a New Website?
Ask yourself:
- Can clients easily find and contact you online?
- Does your website show your best work?
- Is it actually bringing in leads—or just collecting dust?
If the answer’s “no” or “I’m not sure,” then yeah—it’s time.
And hey, this doesn’t have to be some massive overhaul. Even a one-page design with smart layout and clean messaging can outperform a bloated 5 page site full of fluff.
Let’s Build Something That Works
If you’re a contractor who wants more calls, more jobs, and a site that finally pulls its weight, I’ve got you.
Shoot me a message. We’ll map out exactly what you need—and you’ll walk away with a website that makes people say, “Damn, I want to hire this guy.”
